The distance from Uldum to Hamburg is around 300 kilometres. From Munich to Hamburg, it is almost 800. This distance comes as a surprise to most people. It also says something about how a German buyer might view Denmark. For a company in northern Germany, a Danish supplier is closer...
Consulting on decorative surface treatment at Chem-Tec Plating The end customer of a designer lamp never sees the metallurgy. She sees the surface. And she judges it in less than a second, with her eyes and fingertips, long before she thinks about what lies beneath....
A customer standing in a showroom choosing a faucet never sees the brass inside. She sees and touches the outer layer: the color, the shine, and the feel under her fingers. That layer is more than decoration. For a kitchen or bathroom faucet, the surface is by far the...
Chem-Tec Plating advises in four industries. In mechanics it becomes most obvious why. Here the geometry of the part determines what is even possible to coat, and that decision should be made while the drawing can still be changed. When the geometry is locked, the choices are also...
Architects prescribe the color before they prescribe the brand. Chrome is still in the fixture displays, but it shares space with matte black, brushed gold, copper and gun metal, and homeowners choose their faucet the way they choose a lamp: for the expression. It has moved...
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